Growth is no longer automatic—and that changes everything.

In the past, many associations could rely on a predictable truth: Membership would grow or at least hold steady. That assumption no longer holds. More than half of associations report flat or declining membership, and the share seeing year‑over‑year growth continues to shrink. At the same time, the number experiencing declines is steadily rising.

This report provides an early look at emerging insights from the forthcoming 2026 MGI Membership Marketing Benchmarking Report, highlighting the trends already reshaping how associations approach recruitment, engagement, and long-term growth.

 Inside, you’ll discover:

• What’s behind the shift from predictable growth to increased decline

• Why membership value clarity is now a primary driver of acquisition and retention

• How leading associations are rethinking investment to fuel sustainable growth

• Where AI is starting to reshape engagement, personalization, and recruitment

• What separates organizations that are still growing from those that are not

Complete the short form to access "Rewriting the Membership Growth Playbook for 2026" and discover the emerging strategies associations are using to attract new members, increase engagement, and drive sustainable growth.