GrowthZone’s 12th Annual Association Survey uncovers the strategies, challenges, and trends shaping associations across the U.S. and Canada in 2026. Grounded in real responses from 500+ association professionals, this year’s report delivers the benchmarks leaders need to plan confidently for the year ahead.

This comprehensive analysis highlights the biggest hurdles associations are facing, from shifts in member engagement and retention to external pressures such as economic changes and competitive demands. You’ll also discover what’s driving members to join, renew, and stay connected, along with the financial and operational realities influencing everyday decision‑making.

Packed with actionable data, emerging trends, and insights into what’s actually working, the 2026 report equips leaders with clarity, confidence, and a forward‑looking roadmap. If you’re focused on strengthening engagement, improving retention, or navigating a transforming membership landscape, this resource will guide your next move.

What's Inside the Report

• Retention & Non‑Renewal Trends: See what’s influencing member churn—and what’s helping associations keep people engaged.

• Auto‑Renewal & Reinstatement Benchmarks: Explore how organizations are using automation and structured outreach to drive renewals and bring members back.

• Member Engagement & Value Delivery Shifts: Learn why members are joining, what keeps them involved, and how expectations are changing.

• Non‑Dues Revenue & Financial Outlooks: Get a clear view of the income streams gaining momentum and the fiscal trends influencing planning.

• Community Platform Impact: Discover how online communities are shaping engagement and strengthening year‑round connection.

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